Join NowLog In

Privacy Policy

Last updated: September 6, 2026

1. Who we are and what this Policy covers

This Privacy Policy explains how Awareness Performance Systems LLC, a North Carolina limited liability company doing business as Unseen Ally ("Unseen Ally," "we," "us" or "our"), collects, uses and shares personal information when you visit unseenally.com, use our members' areas, take one of our quizzes, buy a program or subscription, or communicate with us (together, the "Services"). "Personal information" means information that identifies you or could reasonably be linked to you.

Our checkout pages are hosted by ThriveCart at awareness-mastery.thrivecart.com; this Policy applies to the information we receive from them, and ThriveCart's own privacy policy applies to its processing.

2. Information we collect

2.1 Information you give us

• Purchase and account details: your name, email address and, where a program requires it, a username and password. Billing details (card number, expiry, billing address) are entered directly with ThriveCart and its payment processors, Stripe and PayPal; we receive confirmation of the purchase, the amount, and the last four digits of the card, never the full card number.
• Quiz and program inputs: answers you give in a quiz or assessment, your results, and your progress and activity inside a program (for example which lessons you have opened or which day of a journey you are on).
• Messages: anything you send us by email, contact form, comment or reply, including support requests and feedback.
• Testimonials: if you give us a testimonial, the words you share and the name and general location you choose to attach to it.

2.2 Information collected automatically

When you use the Services, we and our service providers automatically record technical information such as your IP address, approximate location derived from it, device type, operating system, browser, language, screen size, the pages you view, the links you click, the site you came from, the dates and times of your visits, and how you interact with pages and emails (for example whether an email was opened or a link clicked). We collect this through cookies and similar technologies described in section 4.

2.3 Information from others

We receive purchase confirmations and subscription status from ThriveCart, email engagement data from our email service provider, and — if you arrive from an advertisement — the campaign or source that brought you to us. We do not buy personal information from data brokers.

3. How we use your information

• To deliver what you bought: create your access, send your login details, manage your membership, process renewals and refunds, and send receipts and renewal reminders.
• To run and improve the Services: keep the site working and secure, understand which pages and lessons are used, fix problems, and develop new content.
• To communicate with you: answer your questions, provide support, and send service notices such as changes to our terms.
• To send marketing you've agreed to: emails about our programs, offers and new content, with an unsubscribe link in every one (section 6).
• To measure and place advertising: understand which ads and pages lead to purchases and show relevant ads on other platforms (section 4).
• To personalize your experience: for example to show you the content for your quiz result or the day of a journey you are on.
• To protect us and others: prevent fraud, enforce our Terms of Service, and comply with legal obligations.

We do not use your information to make automated decisions that have legal or similarly significant effects on you.

4. Cookies, analytics and advertising

Cookies are small files placed on your device; pixels and similar technologies do a similar job. We use the following kinds:

Type	What it does	Examples
Essential	Keeps you logged in, remembers your cart, protects against attacks. The Services cannot work without them.	WordPress login and membership cookies, security cookies, ThriveCart checkout
Functional	Remembers choices you make so you don't repeat them, and speeds up pages.	preference cookies, page caching
Analytics	Tells us how visitors use the site in aggregate — pages viewed, time on page, how people move through a page — so we can improve it.	Google Analytics; session-analytics tools that record how pages are used (never what you type into payment fields)
Advertising	Measures whether our ads led to a visit or purchase and lets us show relevant ads to people who visited our site on platforms such as Facebook and Instagram.	Meta Pixel and Meta Conversions API

Your choices

• Browser settings: you can block or delete cookies in your browser. Blocking essential cookies will stop parts of the Services from working.
• Google Analytics: install Google's opt-out browser add-on.
• Meta advertising: adjust your Facebook ad preferences and "Off-Facebook activity" settings.
• Interest-based advertising generally: opt out through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
• Global Privacy Control: where we detect a GPC signal from your browser we treat it as a request to opt out of targeted advertising for that browser.

We do not respond to older "Do Not Track" browser signals, for which no common standard exists.

5. How we share information

We do not sell your personal information for money, and we do not share it with other companies for their own marketing. We share it only as follows:

• Service providers that process it on our behalf and under contract, for example: ThriveCart (checkout and subscription management) and its processors Stripe and PayPal; our website hosting and security providers; the membership software that controls access to programs; the audio and video hosting used to stream lessons; our email service provider; and analytics providers. They may use your information only to provide their service to us.
• Advertising platforms such as Meta, which receive hashed identifiers and event data through the Pixel and Conversions API so we can measure our ads and reach people who visited our site. Under some U.S. state laws this counts as "sharing" for targeted advertising or a "sale," and you can opt out (sections 4 and 11).
• Legal and safety reasons: when required by law, subpoena or court order; to enforce our Terms; or to protect the rights, property or safety of Unseen Ally, our members or others.
• Business transfers: if we sell or reorganize our business, your information may be transferred to the successor, who must honour this Policy.
• With your direction: for example, a testimonial you ask us to publish.

6. Email and marketing choices

When you buy from us or sign up for a free resource, we may email you about related programs, offers and new content. You can stop marketing emails at any time by clicking "unsubscribe" in any email or by writing to info@unseenally.com. We will still send transactional emails — receipts, login details, renewal reminders and service notices — because they are part of what you bought. We do not send marketing text messages.

7. How long we keep information

We keep account and purchase information for as long as you have access to a program or an active subscription, and afterwards for as long as needed to handle refunds, disputes, tax and accounting obligations (generally up to seven years for purchase records). Marketing data is kept until you unsubscribe or your address has been inactive for a long period. Analytics data is retained on the schedule set with the analytics provider and is aggregated or deleted after that. When information is no longer needed we delete or anonymize it.

8. Security

We use reasonable technical and organizational measures to protect personal information, including encrypted connections (HTTPS), firewall and login protection on our website, and payment processing by PCI-compliant providers so that card details never touch our systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your account has been compromised, contact us right away.

9. Children

The Services are not directed to children under 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it promptly.

10. Your rights and choices

Wherever you live, you can ask us to:

• Access the personal information we hold about you and receive a copy in a portable format;
• Correct information that is inaccurate or incomplete;
• Delete your personal information, subject to records we must keep for legal, tax or dispute purposes;
• Opt out of marketing emails and of targeted advertising; and
• Ask a question or complain about how we handle your information.

To make a request, email info@unseenally.com from the address associated with your account and tell us what you would like us to do. We may need to verify your identity, and we will respond within 30 days (or the shorter time required by your local law). We will never treat you differently for exercising your rights.

11. Additional information for U.S. state residents

If you live in California, Colorado, Connecticut, Virginia, Texas, Oregon or another state with a comprehensive privacy law, you have the rights in section 10 and, in addition, the right to opt out of the "sale" of personal information and of its "sharing" or processing for targeted advertising, and the right to limit the use of sensitive personal information (we do not collect sensitive personal information as those laws define it, and we do not use it for anything beyond delivering the Services).

In the last 12 months we have collected the categories of personal information described in section 2 (identifiers, commercial information, internet activity, and inferences drawn from quiz answers to deliver your results), for the purposes in section 3, and disclosed them to the service providers in section 5. Our use of the Meta Pixel and similar advertising technologies may be considered a "sale" or "sharing" under some of these laws. To opt out, use the choices in section 4, enable Global Privacy Control in your browser, or email info@unseenally.com with "Do not sell or share" in the subject line. You may designate an authorized agent to make a request for you; we will ask for proof of that authorization. If we deny a request, you may appeal by replying to our decision.

12. Additional information for the EEA, UK and Switzerland

If you are in the European Economic Area, the United Kingdom or Switzerland, Awareness Performance Systems LLC is the controller of your personal information. We rely on the following legal bases:

• Performance of a contract — to deliver programs you buy, manage your account and provide support;
• Legitimate interests — to secure and improve the Services, measure their use, and send existing customers information about similar programs, balanced against your interests and rights;
• Consent — for non-essential cookies and for marketing emails to people who have not bought from us; you can withdraw consent at any time;
• Legal obligation — to keep tax and accounting records and respond to lawful requests.

You also have the rights to restrict or object to processing, to data portability, and to lodge a complaint with your local supervisory authority (for the UK, the Information Commissioner's Office). Our Services are provided from the United States; see section 13.

13. International transfers

We are based in the United States and our service providers store and process information there and in other countries where they operate. Data protection laws in those countries may differ from those where you live. Where required, we rely on safeguards such as the European Commission's Standard Contractual Clauses or an adequacy decision, and on our providers' equivalent commitments, to protect information transferred out of the EEA, UK or Switzerland.

14. Third-party sites

The Services contain links to sites and services we do not operate, such as ThriveCart, YouTube or social networks. This Policy does not cover them; please review their privacy policies before providing information.

15. Changes to this Policy

We may update this Policy from time to time. The "Last updated" date shows the current version. If we make material changes we will notify you by email or by a notice on the Services before they take effect.

16. Contact